If a product is found to be defective by Prior, Prior's responsibility shall be limited to repair or replacement of the defective product.
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(Prior) warrants all products sold by Prior to the original purchaser to be free of defects in material or workmanship for a period of three (3) years from the date of purchase unless otherwise specified on the product. The vast amount of knowledge that Chris absorbed from working with the top pros was ultimately being absorbed so that one day he would apply this to his own line of boards. There were a few nay sayers that thought production overseas should be “seriously” considered.Ĭhris eventually retired his planer and closed the door on shaping windsurfers and directed his focused on building custom boards. In the fall of 1999 that’s what Chris did and he moved the facility to Whistler. Being constantly immersed in the mountains, the culture, and the life style have all helped make the brand what it is today. As time wore on it only seemed natural that Prior needed to move closer to the source. Prior alpine boards graced over ten first place’s and more than 40 podium finishes’ on the North American and International circuits.įrom the beginning, Whistler had always been Priors testing ground. He continued building custom rides for top athletes and veteran riders, and the demand just kept coming.īig mountain free ride, half pipe and alpine world cup boards were all in demand. The line quickly started gaining momentum.
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Many soon came knocking and the word rapidly spread that Chris was the man to go to for their needs.īy 1993 Chris had a full line of ready to build shapes that had been fuelled by his custom board making. In so doing they all required custom boards that were finely tuned to their needs.
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Team riders were starting to approach their positions as any professional athlete would. That market was in its infamy in Europe but North America was wide open. Acknowledging this Chris decided to focus on the unique boutique custom high end market. The market could not absorb enough products. Literally any shape with P-tex, edges and “sick” graphics would sell. The snowboard market was going absolutely nuts, over six hundred brands and all vying for that all so important market share. The first few boards under people's feet proved successful and the idea of surfing the mountains started looking far more appealing. Chris started using his large two car garage in North Vancouver, previously used for his windsurfing shapes to press his first snowboard. This relocation to Vancouver was a far distance from the tropics he was grew up in, but provided exposure to a new and emerging type of board sport - snowboarding. When he wasn't competing around the globe he spent his time creating world class sailboards, utilizing the most advanced materials available at that time and customizing the shapes to the requirements of the rider. CP's introduction to the snow sport world was expedited from this extensive windsurfing background when his parents relocated to North Vancouver.
Any second that wasn't spent in the ocean, he was developing, changing and producing new board shapes, or refining his gear to give him an edge. Growing up in Barbados, CP spent all of his time in the ocean windsurfing.
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